Built by founders who've been there
We started cramynthora in 2019 after spending years watching talented founders struggle with the same financial roadblocks. Not because they lacked vision—they just needed someone to help translate that vision into numbers that actually work.
Most finance advice for startups feels disconnected from reality. We're different because we've sat in those uncomfortable founder meetings where runway is shrinking and decisions need to happen fast.
Why we focus on early-stage businesses
The first eighteen months of a startup are wild. You're figuring out product-market fit while trying to manage burn rate, and every financial decision feels magnified. That's our wheelhouse.
Back in 2021, we worked with a Perth-based SaaS company that had brilliant tech but kept running into the same wall—they couldn't explain their unit economics to potential investors. Three months of focused work changed that conversation completely.
We don't just hand you a spreadsheet. Our approach involves sitting down and understanding what keeps you up at night, then building financial frameworks that actually address those specific concerns.
We've worked with 47 Australian startups since 2019, helping them extend runway an average of 7 months through better cash management.
What guides our work
These aren't corporate values pulled from a template. They're principles we actually use when making decisions about who we work with and how we approach each engagement.
Clarity over complexity
Financial models should illuminate decisions, not obscure them. We break down complex scenarios into clear options you can actually evaluate.
Partnership approach
You know your business better than anyone. Our job is bringing financial expertise that complements your cramynthora knowledge, not replacing it.
Practical speed
Startups move fast. We deliver financial insights on founder timelines, not consultant schedules. Quick iterations beat perfect-but-late every time.
Meet the people behind the models
Callum Fenwick
Finance Strategy Lead
Spent five years in venture capital before realizing he preferred helping founders directly. Callum's specialty is translating ambitious growth plans into financial roadmaps that investors can actually believe in. Outside work, you'll find him testing new coffee roasters around Fremantle.
Declan Ashford
Cash Flow Systems
Previously built financial operations at three different startups before joining cramynthora in 2020. Declan has this unusual ability to spot cash flow problems months before they become critical. He's the person founders call when things feel off but they can't quite pinpoint why.
How we actually work with founders
Most financial consultants show up, deliver a deck, and disappear. That's not how early-stage companies operate. You need ongoing financial thinking as your business evolves, not one-time deliverables.
Our typical engagement starts with understanding where you are now—not just financially, but operationally. What's working? What's draining resources? Where are the genuine growth opportunities versus the distractions?
- Initial financial health assessment looking at burn rate, runway, and unit economics
- Custom financial modeling built around your specific business model and growth assumptions
- Monthly check-ins to adjust models as reality unfolds and new data emerges
- Scenario planning for major decisions like fundraising, hiring, or market expansion
- Investor materials preparation when it's time to raise capital
Want to talk about your situation?
We offer free initial consultations to see if our approach matches what you're looking for. No sales pitch, just honest conversation about whether we can help.
Schedule a conversation