Why Most Startups Get Cash Flow Wrong
I've watched dozens of promising startups stumble over something that sounds simple. Managing cash flow shouldn't be complicated, but three Melbourne founders I spoke with last month all made the same mistake. They confused revenue projections with actual money in the bank.
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Building Financial Resilience Takes Time
The hardest conversation I have with founders is about patience. Everyone wants fast growth, but sustainable businesses need breathing room. I've seen too many teams raise too early because they felt pressure to match competitors' timelines.
Your financial strategy should reflect your actual market, not someone else's. A Brisbane software company I worked with in early 2024 took eighteen months longer than planned to reach their targets. They stayed profitable the whole time because they built conservative projections and stuck to them.
Sometimes the boring approach wins. Monthly financial reviews, realistic forecasts, and honest conversations about what's working prevent most problems before they start.